The amygdala is an almond shaped mass of nuclei within the temporal lobe of the brain. It is part of the limbic systems, and is associated with fear and anxiety. It is also connected to the emotion of pleasure, although, not in a good way, more the pleasure some people find in aggression.
The idea of loss aversion, put forth in 197
Tags: Amygdala
February 9th, 2010
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A data breach happens when an unauthorized person gains control over a company’s electronic files. Data breaches are costly for businesses because the business may lose customers after news of the data breach is spread. According to Network World, companies must also pay legal fees, costs associated with notifying customers, and prevention expenses. The Ponemon Institute, an agency that researches information security policies, estimates that a data breach costs businesses $204 for each customer record that was lost or stolen.
