Afraid of Losing Money? Blame Your Amygdala

The amygdala is an almond shaped mass of nuclei within the temporal lobe of the brain. It is part of the limbic systems, and is associated with fear and anxiety. It is also connected to the emotion of pleasure, although, not in a good way, more the pleasure some people find in aggression.

The idea of loss aversion, put forth in 197

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